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Why you Should be Using YouTube for your Business

Updated: Jun 8, 2021

This is a photo of a laptop and cellphone with the YouTube play button and logo being searched on the screens

YouTube is an extremely powerful platform. It has over 1.3 billion users, accounting for over a third of people on the internet, and has 5 billion videos shown on a daily basis. This is because people are increasingly turning to this platform for news, entertainment, and more.

YouTube doesn't just benefit viewers though - it can also benefit business owners as well. For one, it gives you the ability to handpick your audience and visually present your business. This makes it a great place for businesses to go to establish themselves to a new customer base. Whether you choose to create a YouTube channel for your small business or utilize ads that show on the platform, taking advantage of this streaming site is highly beneficial to businesses.

Targeting audiences

You can target your ads on YouTube for certain videos that may be relevant to your business. You can also find potential customers by creating videos for content that they are already watching.

If you want to target the right audience with your video content or ads, make sure to do the following things:

  • Establish a topic for your audience to connect with and make sure it really connects with your business as well.

  • Make sure you know the core demographic that you want to target. This includes the age and gender you want to appeal to.

  • Use specific keywords that will be relevant to your YouTube content and ads.

  • For ads, use placements to make your ads relevant to the page.

  • Also for ads, make sure they're placed in the correct category for user interest.

Lower costs

Using the YouTube platform to advertise comes with a low cost for a high reward. You're able to run ads on YouTube for your business and not be charged for the first 5 seconds of the ad. If you can make an impression within that time, you'll be able to engage a potential customer without having to spend a lot of money.

Gaining attention

YouTube can gain your small business so much attention. If you create high-quality, entertaining content, you have a chance of going viral, which will create buzz for your business and eventually get traffic to your site.

Remember that Google owns YouTube. Thus, creating accessible content for users can significantly affect your SEO rankings for the better. Another amazing way to get attention from YouTube content is social media marketing integration. Shares on Facebook, Twitter, or LinkedIn have the potential to convert into customers.