Why You Need To Use Facebook Chatbots For Your Small Business
Chatbots can give brands a lot of power and help to engage and connect with customers. There's a huge opportunity awaiting brands with the Facebook chatbot feature, yet businesses are not taking advantage of this. According to SEO Journal, “The marketing opportunity is massive, yet only 1 percent of businesses can automatically engage with customers via messaging.”
It’s time to change this. Become part of the 1% who are in the know by reading about all the important features of Facebook chatbot that you can take advantage of for your business.
How does it help customer engagement?
Though still relevant, email open rates are declining. The opposite seems to be true with Facebook messenger. According to SEO Journal, the open rates for the messaging platform are “70-80 percent within the first hour.” With this kind of engagement, it's clear that chatbots provide a good opportunity for businesses.
There are multiple ways you can engage with customers via chatbots. You can use them to answer frequently asked questions or blast larger messages for a greater amount of people to receive. Chatbots are also less intimidating to converse with because there isn't a live person on the other side being overly persistent about getting someone to pursue their services. Because customers feel less pressured with a chatbot, they are more open to engaging with you and your business. Customers who are engaged and interested in your content will eventually result in higher conversions for your business.
How can you create a Facebook chatbot?
There are several options you can employ when you want to create this helpful tool for your business. You can use a visual chatbot builder if you have limited knowledge of the Facebook messenger API. You can create different types of content through this chatbot feature, whether they're more visual or text-based. Businesses also have the option to use purely text messages available to clients or integrate other features.
Facebook has created a chatbot to feel like a human conversation even if the interaction is using automated responses by utilizing technology from wit.ai. Keep this in mind as you design your chatbot.