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Why Reputation Management Matters More in 2021 (And How BrandRep Can Help)

Updated: Jun 24, 2021

Reputation matters, especially when it comes to your small and mid-sized business. With 98% of the American workforce made up of small businesses, the demand for local visibility and credibility is as fierce as the competition; often, credibility only comes down to one thing: online reputation. While visibility ensures the eyes that matter most are on your business, credibility establishes the trust required to attract a new customer. Modern accessibility, technology, and social media fluency have made it easier than ever for customers to determine if your business is the right fit for them in only a few clicks. This begs the question: how can we ensure your business is the best fit in such a short amount of time? The answer is online reputation management.

Simply put, your business reputation is fundamental to its survival and vital to future growth. In 2021, online business reputation management isn’t just a bonus, it’s essential.

What is an Online Reputation?

Similar to the reputation you and your business have in your community, your online reputation is the overall perception others may have of your brand, business, product, or services when they find your company online. This can look like search results, review sites, press and media, images, videos, social media mentions, and more.

In the age of voice search and online visibility, it’s easier than ever for potential customers to peruse what’s being said about your business and make buying decisions based on what they find. It’s true: what people say about your business matters, and a well-managed online reputation puts your business in the best possible position to win potential customers.

Do I Really Need Positive Reviews?