When Should You Sell Google Ads To Small Businesses?
Updated: Jun 23, 2021
Small Businesses need all the help they can get to make their business into a revenue-generating machine. For the right company, Google Ads becomes a vital tool to gain solid leads and is essential for business growth.
But do you know when to offer Google Ads to a small business?
Many businesses can be allured by the idea of having their business be advertised online, and especially on Google. This can be exciting, and you can sell this excitement to business owners. "Then what's the big problem?" you may find yourself asking, while others are already shouting out the problem.
Budget.
Budget is the beginning and end of many PPC (Pay Per Click) conversations. Without diving into the keywords, landing page, or even the campaign's goals, a low budget will make competing in any industry almost impossible.
Here are a couple of items to consider when speaking to our clients to see if they are a good fit for Google Ads.
Intent & Business Fit
The client needs to have the right intent for Google Ads to work for their platform. Without knowing what the business owner's goals are, we won't know what to optimize.
Here are some questions you can ask to figure out their intent:
What type of conversions are you looking for?
Calls?
In-store visits?
Sales of your products?
Leads?
How aggressive and competitive are you willing to get for the front page ads?
Who are your top three competitors?
Understanding their intent can give you a good idea of offering Google Ads as a service.
IN A SENSE, ADWORDS WILL HELP YOU CONNECT TO NEW CUSTOMERS THAT ARE SEARCHING FOR YOUR PRODUCT OR SERVICE.
Once here, you can figure out if their business is a good fit for PPC. This may be a bit harder to figure out right away, but there are a few clues you can follow.
High Customer Lifetime Value
Google Ads benefits from having a business that has High Customer Lifetime Value. Plainly, will a customer keep coming back to the company after becoming a customer? This repeat business can be seen in these type of industries: