Is your business meeting post-pandemic customer expectations?

The long-awaited summer months of 2021 are finally here, bringing with them the promise of a new landscape for businesses everywhere. While the term ‘post-pandemic’ may be a bit hasty, we are undoubtedly stepping firmly into a welcomed new phase: re-opened economies and lifted restrictions - meaning the sun isn’t the only thing that will be out all summer long! To remain afloat after the tumultuous year we’ve had, your small business had to pivot, push through, and adapt in countless ways. Your business needs to evolve, and chances are your customers' needs have evolved as well. As your customers look to re-engage, re-emerge, and re-invest in this new normal, this is the most opportune time to ensure your business has what it takes to meet your customers' new needs.

Together, let’s take a closer look at the critical question: “What are people expecting of my business, now?”

Digital Prowess

Doors open? Don’t ditch digital! While Zoom fatigue and screen burnout has most of us craving in-person facetime and human connection, digital never goes out of style. This past year has pushed most businesses to sharpen their social media presence, prioritize their paid advertising, and watch their website closely: behavior that should continue in the coming years.

Website

Invested in your website recently? Make sure your site is summer ready by doing a quick audit of its overall health. Check for high quality photos and copy, clear messaging, easy navigation, and fast load times.

If your business still has Covid restrictions in effect, make sure they are clearly articulated on your website, social media, and Google My Business and Yelp listings. This will help your customers know your local expectations, which will assist your efforts to keep everyone happy, healthy, and safe.

Social Media

Your social accounts never sleep! If you’ve been investing in your social media presence during the pandemic, don’t stop now! With 3.78 billion social media users worldwide in 2021, and 54% of users leveraging social media to research products and service providers, your business simp