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Viral Videos & Other Snackable Content Can Turn Your Restaurant's Location Into a Destination

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Busy... busy... busy...

TikTok is one social media platform that has taken the world by storm, introducing a new way to view content created by anyone, anywhere, at any time. The app quickly grabs the viewer’s attention by presenting short videos about cooking, original music, dance routines, vlogs, and much more. There are a few apps similar to TikTok, such as Instagram and Facebook – both offering reels for viewers. However, TikTok is one of the fastest-growing social media platforms and the most downloaded app in the Apple App Store, celebrating 1 billion active users in September 2021.

Each video ranges from 15 to 60 seconds, and videos tailored to your interests can be found on the “For You Page” (FYP). This page is perfect for advertisers because you can quickly get your content to your specific target audience. If you can create content that goes viral, your restaurant, brick-and-mortar, or food truck is sure to be seen by many, and sales are guaranteed to grow.

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Snackable Content

Going Viral With Snackable Content

TikTok videos are the perfect example of snackable content – bite-sized content that is easy to view and comprehend within a small amount of time. This kind of content is popular when viewers need something to keep them entertained, usually when running errands, waiting in line, or relaxing at home. These mobile consumers want delicious, digestible content that’s easy to access, wherever they are. Advertisers should take note of this and create attention-grabbing content that is creative, visually engaging, and easy to understand to help promote their business. TikTok videos, Instagram IGTV, and Facebook Reels are great examples of snackable content – all easily viewed on a desktop or mobile device.

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Tips to Create Viral Content

It may seem daunting to try and tackle TikTok and social media platforms ali