Feedback from your customers is the best way to analyze your business’ progress. If you are a new business, reviews can mean the difference between success and failure. But how do you actually get your customers to engage with your business and give you those reviews you so desperately need? Moreover, how do you make sure you get the type of feedback you want? Here are a couple of tips on how to achieve this.
Create a call-to-action
The first way to ensure that you can gain feedback from your customers is to make sure you have an avenue for them to access. Make a call to action button or a review form. Give your customers options on what they communicate to you. Whether you want feedback through a multiple-choice format or long-form question format, make sure there are options for customers that ultimately give you the information you need.
Give the incentive to review
The second way to get user feedback is to give an incentive for a review. Leave a discount for people if they complete a survey or a free product or service if they choose to complete the survey. This is will not increase the likelihood that customers will fill out your survey, it will also give them a more positive image of your business overall.
The third way to gain feedback from customers is to use email as a way to gather important information. The greatest way to achieve success using this method is to create an email that generates rapid responses. Also, create follow-up emails that remind customers who haven’t completed their surveys. Sometimes, customers need that extra push to complete a review, and a reminder email is a perfect way to do this.
Use social media
The fourth avenue to try when you want user feedback is to utilize social media. Customers are more inclined to share their opinions on this platform. Various social media sites have incorporated different ways for you to gather user feedback. For example, Facebook has reviews and polling tools. Don't forget to also look to comments and direct messages as another way to gain reviews from your customers.
Find the hidden reviews
Finally, use data analytics to find how customers interact with your business. This is probably the most honest review you can get. Take a look at your site, how people interact with your FAQ section or your chat section. According to HelpScout, “If your FAQ section has a 0:09 average on-page time and an awful bounce rate, you know something isn’t being communicated clearly.” Analyzing how people interact with your website is a good indicator of how your business is doing.
Customer feedback is priceless when it comes to the health of your business. Although sometimes gaining reviews can be a rough process. Utilize these tactics to grow and change the way you gain user feedback.