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  • Emily

SEO Trends: The Latest & Most Influential SEO Trends

Updated: Nov 8, 2022

Search engine optimization (SEO) is constantly evolving, and Google’s algorithm updates are unpredictable yet very influential. The SEO industry is never stagnant, so it’s essential to stay up to date with the consistent flow of algorithm updates and the top SEO trends.

The Top SEO Trends of the Year

If you’re looking to climb the ranks of Google’s SERP or maintain your top positions, it’s crucial to keep up with the year's latest SEO trends. Google’s algorithm changes quickly and unpredictably, so what may have been working last year may not work this year.

Helpful Content

Google recently announced its newest algorithm update – Helpful Content. Helpful content aims to amplify and boost content explicitly written for people and provides users with useful information while devaluing content written for the sole purpose of SEO. This update is available sitewide – meaning that any content on sites determined to have higher amounts of unhelpful content is more likely to underperform in the search results. Because of this, sites would be better off and could improve their rankings if you remove any unhelpful content.

Passage Index

If you’ve been writing and producing long-form content that isn’t ranking or driving traffic, the passage index may be your most beneficial update. Google is now using the natural language processing feature while reviewing and processing each web page to understand the content's meaning better. This means that if a particular passage in your article is relevant to the search query, it will show up on search results even if it is buried deep within your article.

Core Web Vitals

Core Web Vitals are a set of Google ranking factors that better the user experience on websites and has been a critical factor in rankings, only becoming more substantial and more prominent each year. Core Web Vitals consist of three measurements of site speed and interaction:

  • Largest Contentful Paint (LCP) – The amount of time to load the largest piece of content on the page.

  • First Input Delay (FID) – The time it takes for the site to respond to the user’s first interaction with it.

  • Cumulative Layout Shift (CLS) – The CLS assesses the amount of layout and format changes the site has undergone throughout its life span.

If you improve your Core Web Vitals, you can significantly impact your rankings and online visibility.

People Also Ask

Another SEO trend quickly becoming a critical factor in your online rankings is “people also ask.” In order to scale the ranks of Google’s SERP, provide answers in your article to the common questions section known as “people also ask.” Including keywords and answers to these questions in your header tags can help users find the answers they are looking for and boost your content to the top positions.