On-Page vs. Off-Page SEO: What’s the Difference?
On-Page vs. Off-Page SEO: What’s the Difference?
Creating a solid search engine optimization (SEO) content strategy is critical in order to climb the ranks of Google’s search engine results page (SERP). When developing your content strategy, it’s important to consider the elements, techniques, and categories that make up a successful SEO campaign.
Search engine marketing can be divided into on-page and off-page SEO. Fusing these marketing strategies will make for a robust and powerful SEO combination. On-page SEO focuses on optimizing your website, while off-page SEO focuses on increasing domain authority through content creation and backlinking.
On-Page SEO
On-page SEO, also known as on-site SEO, is the process of optimizing the aspects of your website that you have control over to increase your search engine rankings. Climbing the ranks of Google’s SERP is no easy task, but you can improve your site’s ranking with a solid marketing strategy. On-page SEO includes several factors that play a role in ranking on Google’s first page, such as site accessibility, page speed, SEO-rich content, keywords, title tags, and meta descriptions.
If you’re struggling to find your business when searching online, you may be lacking the adequate information that consumers are looking for. Even if you optimize all the on-page SEO factors, you may still miss important content, information, or answers to consumer questions. It’s essential to cover all content gaps to funnel every kind of consumer toward your products and services.
Key Components of On-Page SEO
Several components play a part in getting your website to reach the top search results for specific keywords, such as:
Title Tags
Title tags are essential and a critical factor in your on-page optimization. When creating your title tag, ensure that your main target keywords are included and limit the characters to 55-60 – including spaces. Be sure not to stuff your keywords and include the brand at the end of the title tag, separating each keyword or keyword phrase with a pipe bar (|). An example of this is “SEO Title Tags | Brandrep.”
Meta Descriptions
A meta description is a summary or description of a webpage and is placed under the URL on the SERP. The meta description briefly describes the content on the page and helps your page stand out from the competition. It’s important to include keywords and ensure that your meta description is under 155 characters so your entire description shows in the search results.
URL Structure & Taxonomy
The URL taxonomy is how the URL is structured and read by search engines. It’s essential to have an organized URL structure so search engines can easily crawl from each page and make navigation user-friendly. URLs should be easy to understand, include primary keywords, and be relatively short to gain the most clicks and visits.
Header Tags
Header tags can be described as the page’s headings and subheadings. These headers are the largest and most prominent words on the page, holding more weight than the rest of the copy. Header tags are represented by H1’s, H2’s, H3’s, or H4’s, but there is on