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Marketing Tips to Help Grow Your Home Service Business

Cartoon of two people cleaning.
Janitors in Action

The home service market can be competitive for small businesses trying to make a living, and standing out can be a difficult challenge. Determining the market’s demands and trends by better understanding your consumers’ needs will help you determine how to capture your audience's attention better. As Google’s methods and algorithms continue to change, you should also update your business’s marketing model. Here are some marketing strategies to effectively grow your home service business.

Enhance Your SEO Strategy

No matter how big or small your business is, there is room to grow and enhance your search engine optimization (SEO) strategies. Specifically for home service businesses, consumers usually search for local services, with plenty of searches like “plumber near me.” If your customer is searching for home services, they are looking for assistance near their location; that’s why home service businesses need to take advantage of local SEO strategies. SEO has many aspects, and effectively using each of these factors will boost your rankings, including location-specific keywords, optimizing your web content with the correct high-volume keywords, and managing your local listings.

Cartoon of a workplace with search engine optimization charts.
Search Engine Optimization

Utilize Pay-Per-Click (PPC) Advertising

As a small business owner, getting your business out on every platform is essential. Utilizing pay-per-click ads (PPC) can help your business be found easier on search engines when you run paid search advertising. PPC ads are great for home service businesses since you just choose keyword phrases to bid on and allocate a budget. The budget will only be used when consumers click on your ads and become potential leads.

Cartoon of a computer that reads, "PPC," and shows a chart in the background.

Google Local Service Ads Can Boost Your Business

Paid search also has many components, and Google local service ads can boost your home service business. Google local service ads are only available to specific industries, and the home services industry is part of that list. These kinds of ads provide customers with your business’s contact information, and your budget is only spent when a lead is generated from your local service ad. Google has an extensive verification process for your business to become Google Guaranteed, so customers can trust that you have licensing and insurance.