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March 2020: Marketing Ideas For Small Business

Updated: Jun 23, 2021

The days are getting longer, and the skies are getting clearer. Who's ready for a good spring deal?

Every month there are new opportunities for your business to interact with your clients and customers. In this case, we look at the events in which companies can take advantage of Spring's national holidays.

It seems like every day there's a holiday for random items. At times, these holidays can become fun facts between friends and family members. How many times have you heard the phrase, "Did you know it's national hot dog day?" or "Wow, it's teacher's appreciation day."

Fun facts aside, people enjoy knowing about deals dedicated to an occupation, service, or title. Below are a couple of national holidays that your business can take advantage of for their marketing campaigns.

Either it is celebrating by decorating your store or offering special offers to the occupation of those being honored by a national holiday, you can rest assured people will enjoy a nice sale every once in a while.

Patrick's Day - March 17th

Put on the green, decorate your business, and celebrate St. Patrick's Day with your customers! Take advantage of this festive holiday and offer fun events to participate in.

Don't be afraid to lean into the spirit of the day. Most customers do a quick run to a store for St. Patrick's Day for party preparations. Showcase your store and culture by taking photos with those who came dressed up and post them to your social media accounts.

Embrace the green by offering special discounts to anyone wearing green that enters your store. You can create an email campaign to send out a St. Patricks themed discount for your clients to use if providing a service. Change your website or social media banner to represent the holiday for the week.

This shows your customers and clients that your business has a strong culture. It also provides a fun way for your business to interact with your customers.

1st Day of Spring - March 20th

Spring brings a season full of energy and enthusiasm after the slumber of winter. This is the perfect time to do some spring cleaning and add vibrancy to any social media or in-store campaigns!

Take advantage of the clearer weather and start creating promotions around a warmer season. With Spring providing more sunny days, people tend to start traveling more. These promotions can support that idea by offering discounts on travel products or services.

If you provide construction work or home services, now is the time to promote your business. Spring is the perfect time to renovate or add to a home, and your promotions will get homeowners thinking about hiring your services. Start promoting your work on your social media platforms to put an accurate image in their heads.

One creative outlet to increase your local audience is to sponsor a local sports team. Your business can stand out in the local community by providing snacks or a place to host after-game lunches. This way, you can increase both your word of mouth and make new customers along the way.

National Puppy Day - March 23rd