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February 2020: Marketing Ideas For Small Business

Updated: Jun 23, 2021

Who doesn't like finding a good deal on their favorite products or service?

Every month there are new opportunities for your business to interact with your clients and customers. In this case, we look at the events in which companies can take advantage of national holidays.

It seems like every day there's a holiday for random items. At times, these holidays can become fun facts between friends and family members. How many times have you heard the phrase, "Did you know it's national hot dog day?" or "Wow, it's teacher's appreciation day."

Fun facts aside, people enjoy knowing about deals dedicated to an occupation, service, or title. Below are a couple of national holidays that your business can take advantage of in its marketing efforts.

Either it is celebrating by decorating your store or special offers for the people whose occupation lands on a national holiday. You can rest assured people will enjoy a nice sale every once in a while.

American Heart Month | February

The U.S. Department of Health and Human Services states that "1 in 4 deaths are caused by heart disease." This statistic sounds alarming, but if you're a business in the health industry, you can do your part to help.

If your business specializes in selling foods, or supplements, provide deals on healthier products. Let your customers know that these promotions are directly influenced by American Heart Month.

These promotions provide a direct way to build more rapport with your customers. If customers understand that you are promoting healthier items to protect their health, they will feel appreciated. Don't be afraid even to add a personal message to inform them of the dangers of heart disease.

You can also utilize social media to post the different ways your business is pitching in to make a difference. Become the business that consumers want to continue returning to due to your ethical decisions.

Love Your Pet Day | February 20th

Whatever you do, you need to spoil and give lots of love to your pets on February 20th. Love your pet day is a chance to showcase your business. If you offer any animal food, treats, or toys, you can use this to your advantage.