A Quick Guide to Google Ads Extensions
Utilizing Google Ads is essential to give your online business proper visibility in Google’s crowded search results. Google Ads extensions boost this visibility by offering additional information about your business. This includes links to sites, images, contact information, and more. You can also check out our guide to optimizing your Google Shopping Ad. Here's a quick guide to the different Google Ads extensions and what they can do for your business.
Location extensions
This extension allows you to provide your location, description lines, and URL in the advertisement. This can help potential customers to easily locate your business. For example, try adding a display map of your business location for more convenience.
Call extensions
The call extension allows you to add a click-to-call phone number to your ads. Therefore your customers can call easily from their mobile devices. For instance, this convenience can have a significant impact on your click-through rate. Which in turn gives more insight into customer engagement. Plus, you can track calls made through this extension as conversions on the Search Network.
Sitelinks
With site links, you can promote multiple services or products at once. Users can have anywhere from one to six links that go to an individual landing page. These are great for seasonal promotions because they can be updated and customized at any time.
A drawback to sitelinks is that there is no guarantee these will be seen. Above all, Google will make the ultimate decision of whether or not these extensions show. They base it on the bid amount and ad quality. When using sitelinks, ensure you have keywords with high-quality scores, and that the sitelinks are short and approved.
Social Annotations
This extension allows you to show users how many followers you have on your Google + account. The benefit of this extension is that you are not charged if someone clicks on this account, only if they click on your URL.
Though sharing your Google + account does not directly have influence over your ad’s rankings, it gives customers a better insight into the personality behind your business. Additionally, it gives them access to original content that could further interest a customer that was on the fence about pursuing your services.
Seller Rating
Reviews offer credibility to your business. With this extension, you can advertise reviews/ratings from Google shopping reviews for your desktop or mobile device. A caveat to this extension is that they are only likely to show if your business has 150 unique reviews. In addition, they must have a 3.5 ranking or higher.
App extensions
This extension is unique to tablets and mobile devices. They're created to advertise from the site and link to another service. App extensions give you the advantage of viewing how many clicks your headline gets, not just the extension.
Callout extensions
This is the most recent extension given to Adwords. It shows off additional features your business offers, such as free shipping or 24-hour customer service. Therefore, promoting these special features can help separate your business from the rest.
In short, Adwords extensions can be very beneficial to online advertisements. Likewise, it can help boost your ad’s potential to be noticed. Ad extensions can be powerful tools for a variety of effects, including increasing CTR, boosting conversion rate, and decreasing CPA.