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A Quick Guide to Google Ads Extensions

Utilizing Google Ads is essential to give your online business proper visibility in Google’s crowded search results. Google Ads extensions boost this visibility by offering additional information about your business. This includes links to sites, images, contact information, and more. You can also check out our guide to optimizing your Google Shopping Ad. Here's a quick guide to the different Google Ads extensions and what they can do for your business.

Location extensions

This extension allows you to provide your location, description lines, and URL in the advertisement. This can help potential customers to easily locate your business. For example, try adding a display map of your business location for more convenience.

Call extensions

The call extension allows you to add a click-to-call phone number to your ads. Therefore your customers can call easily from their mobile devices. For instance, this convenience can have a significant impact on your click-through rate. Which in turn gives more insight into customer engagement. Plus, you can track calls made through this extension as conversions on the Search Network.