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6 Essential Social Media Tips for Small Businesses

When you own a business, it's not enough to have just a website; now, there's an expectation that one must be everywhere at once. This is why being on social media is extremely important for marketing a small business. It may seem time-consuming, but in the long run, an active presence on social media can give several avenues to finding new customers, create a community for your business and strengthen your overall brand.

With so many platforms like Facebook, Instagram, Pinterest, and more, getting started on social media can be daunting. In this blog, we provide 6 essential tips that you can apply to any social media platform you choose.

1. Use Visuals

Use creative visuals to maximize exposure for your business. Instagram is a great platform that shows the influence of visuals. According to Social Media Today, “in 2017, Instagram announced that approximately 800 million people now use the platform each month.” When it comes to images and visuals, bright colors and movement in videos like Boomerangs are especially eye-catching.

2. Use Videos

Speaking of moving visuals, videos are another important thing you should use in social media. Whether it be through Youtube, Instagram live or Facebook live, embrace the world of video marketing and the power to engage an enthusiastic audience. An overwhelming number of people prefer video to anything else in terms of being marketed to. According to Inc. “YouTube is the best video marketing platform to engage the audience through DIY videos, explainer videos, video tutorials, testimonials, and behind the scene videos.”

Video gives you yet another avenue to access your target demographic. Try giving a behind-the-scenes look at your business or a free tutorial about your product. You can also engage people with a video post about a featured employee. Regardless of what you choose, video is a great way to make your business more personable.

3. Engage With Others

]Don't just post to social media and leave it at that - engage with your audience by liking and responding to comments across all platforms. For example, on Twitter, Instagram, and Facebook, you can retweet or repost a suc