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3 Tips For Holiday Advertising

The holidays are here and it's time to capitalize on the seasonal advertising opportunities it provides. According to Statista, 123 billion was the total value of all US sales made by e-commerce businesses. This took place entirely during the 2018 holiday season. With that much opportunity to make sales on the line, now is the time to start utilizing paid advertising!

Here are a couple of tips on how you can utilize an increased advertising budget for your company.

Tips On Paid Advertising

It's crucial to capitalize on the high commercial searches during the holiday season. Don't forget that your prospects don’t stop using the internet in December. In addition to browser searches, shoppers have been increasingly utilizing Facebook and Instagram for their inspiration.

Consumers use the internet to search for ideas for birthday, anniversary, and celebration gifts for their loved ones. With this in mind, here are some ways you can utilize this holiday season to promote your online advertisement.

Should I use Facebook Ads or Google Adwords?

Although advertising on Facebook can be thought of as similar to AdWords, in that advertisers using both platforms are essentially promoting their business via the Internet, this is where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online.